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A sleep app that ends. Eight weeks, then you stop paying.

Tidewell · an eight week programme, then it stops

Everything else in this category is built to keep you. This is built to discharge you, which is a worse business and a better product. There are no streaks, no badges, and no notification designed to bring you back.

Before anything else

If you snore heavily, stop breathing at night, or fall asleep during the day, see a doctor rather than downloading this. A sleep diary cannot see those and they are the ones that matter.

A window at dusk seen from inside a dark room, looking out at a building and bare trees.
Two in the morning, from the inside. Illustrative, and not a claim about anybody's sleep.

What this is not, first.

  • Not therapy. It is a structured programme you run yourself.
  • Not a medical device, and not registered as one.
  • Not a treatment for a sleep disorder. If you snore heavily, stop breathing, or fall asleep in the daytime, see a doctor rather than downloading this.
  • Not a subscription. Eight weeks, one price, and it stops.
  • Not gamified. There are no streaks, no badges, and no notification designed to bring you back.
  • Not funded by advertising, and none of your data is sold or shared.

The eight weeks

Week two is the hard one and the app says so on the day it starts, not afterwards.

  1. Week 01

    Write it down

    Under a minute in the morning

  2. Week 02

    Set the window

    A minute, plus a harder bedtime

  3. Week 03

    Hold it

    A minute

  4. Week 04

    The bed is for sleeping

    A minute, plus getting up

  5. Week 05

    First adjustment

    A minute

  6. Week 06

    The thoughts

    Ten minutes in the evening

  7. Week 07

    Second adjustment

    A minute

  8. Week 08

    The plan for afterwards

    Twenty minutes, once

  9. Then it ends, and the payment ends with it.

What actually happens in each one

Your data is not the product.

The app asks for the times you type in and nothing else. No location, no contacts, no microphone, no health data from your phone. Nothing is sold, nothing is shared, and there are no adverts — because there is a price instead.

Exactly what is collected
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