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The fitting

Forty minutes, and one of the possible outcomes is that you leave with nothing.

  1. 01

    Both feet, measured

    Standing, weight on. Almost everybody has one foot longer than the other and most people have never been told which.

  2. 02

    In the afternoon, if you can

    Feet swell through the day by up to half a size. A shoe fitted at nine in the morning is a shoe that hurts at four.

  3. 03

    Width, not just length

    Length is the number people know. Width is the number that decides whether it hurts. We stock B through EE and we will send you elsewhere if you need wider.

  4. 04

    Walked in, on a hard floor

    Not on carpet, which flatters everything. Fifteen minutes minimum, and the shop is set up so you can walk a proper distance.

  5. 05

    Told no, if it is no

    If the shape of a shoe we stock is wrong for your foot, we will tell you rather than sell it. That happens perhaps twice a week and it is the reason people send their friends.

Book one, or just walk in

Weekday afternoons there is almost never a wait, and afternoons are the better time to be measured anyway.

The first answer is the most common one and it is why the fitting exists.

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